Branding Whiskies of the World focused on creating an immersive, sophisticated experience that showcases global whiskey diversity. The brand makes high-quality whiskey accessible without travel, catering to both seasoned enthusiasts and newcomers. It emphasizes the event as a premier platform for discovering and enjoying a wide range of whiskeys, from local favorites to international icons. The brand identity features a series of whiskey labels representing each stop on the U.S. tour.

For Whiskies of the World, each tour stop featured uniquely designed labels that resembled whiskey bottle labels. These labels captured the essence of each location and whiskey selection, enhancing the event's storytelling and connecting attendees to the diverse global journey of the tour.