The Unsilent Type
This Ad campaign was created to address the struggles of mental health in partnership with the Department of Public Health in Massachusetts. My role in this project was to act as a designer and take the Art Director's concept and design to make it into different assets like social media tiles, print ads and also end cards, and other graphics in many different targeted languages over the evolution of the campaign which you will see below.
My role on this 30 second ad was to create the illustrated graphics and end cards in a variety of languages to go with the Art directors concept.
Above are social media assets created for Instagram, Facebook and, Twitter. These Tiles were also created in a range of languages to reach our target demographics from previous research and data.
Paid animated display ads, These ads were also created in a range of languages to reach our target demographics.
Magazine print ad for Portuguese audience.
Magazine print ad for Haitian audience.
Art director: Francesca Salvatore, Jacob Parker
Designer: Wilfford Ortiz
Video: Editbar
Copywriter: Jose Nieto