Every year, The Office of Preparedness and Emergency Management (OPEM) circulates a new campaign to provide knowledge on planning and preparedness resources for disasters, outbreaks, and other large-scale public health emergencies, as well as volunteer opportunities.

For the year 2023, we created a campaign that celebrates the simple everyday objects that can become true lifesavers in the event of an emergency.

After conducting extensive research on the most essential items to depict in this campaign, we narrowed it down to six items. These included a whistle, portable charger, cell phone, pet collar, flashlight, medicine bottle, and a first aid kit.

Adobe Dimensions was used to render all the items.

First set of deliverables is below, 2 sets of paid social media carousels that featured individual headlines for each item.

This concept was also executed in individual twitter tiles to maximize reach to our target audience according to data and past campaigns done for this organization.

From our market research we also concluded with our media partner to introduce animated display ads as one of the main drivers for this campaign to reach our target audience. we created 2 total sets to feature in 4 different sizes, which beat market standard benchmarks by a substantial amount in our post data research. Displayed below are these extra sizes.