“Tallboys”
Tallboys was designed to give oversized cans (25 oz) a respectable & fun packaging.
This includes a complete mini-brand that focused on the idea of Big, Bold & Strong, with this motto the tagline for this brand became as powerful and bold as the packaging “The bigger, The better”.
Pictured above is a 360 degree 3D renderings of the packaging.
This magazine add was developed for the brand, the add features the can design, as well as, the slogan established for the campaign.
Below is the manufactured packaging, this design includes a pre cut "lip" to allow the consumer to utilize the product while admiring the beautiful design.
The product and packaging pictures were shot and edited by Wilfford Ortiz.